Business for Hair and Makeup Artists Surging As Women Place Emphasis on Personal Beauty

Hair salon industry

Generally speaking, if you take care of yourself, you tend to be happier and go on to live a happier life. Whether you do it through health and fitness or getting plenty of sleep a night, there are plenty of different avenues you can take to take care of yourself. Many women, for example, opt to take care of themselves through different beauty regimes — hair and makeup, usually. As a result, there are many hair and makeup artists throughout most cities standing by to help women feel good about themselves and find happiness.

The hair salon industry in particular, with nearly 663,300 different hair stylists across the country, is seeing an increase in business because more and more women have chosen hair treatments and hair services as a great way to take care of and feel good about themselves. In fact, women so frequently visit hair salons that it’s estimated that, in a lifetime, the average woman will have 104 different hairstyles! How is this possible, you may be asking? Well, when you consider that, among African Americans, about six out of 10 women wear a weave, wig, or have hair extensions, it becomes clear that having so many options available to them allow women to easily change up their look whenever they please.

Business for hair and makeup artists isn’t likely to let up soon, either. Not when, according to a recent study of 3,000 women, 44% regularly change their look out of boredom and 61% change their hair style or color simply because they want to change their look and try something new. For example, many women are beginning to try out short hair styles, the weave or extensions for the first time. Often times, these hair style or color changes follow depressing life events, like a divorce or a relationship break-up, while some women choose to color their hair to hide gray hairs.

But it’s important to point out that services provided by hair salons often aren’t cheap. Just look at the hair extension industry. A woman can expect to pay anywhere between $300-$1,000 on hair extensions, and the average haircut typically runs around $50 nowadays. With such high prices, it’s no wonder that the personal care product and services industry makes billions a year. From African American women alone, the industry rakes in $7.4 billion a year from things like hair care services, according to a report published by Target Market News.

As long as women continue to place so much importance on hair care and makeup, there is a lot of money to be made by hair and makeup artists and the personal care product industry, especially for those who offer hair extension services. Fortunately for those working in the industry, there’s no signs indicating that business will slow down anytime soon.

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